Toronto Firefighters team up with The Princess Margaret to raise funds for breast cancer research

By Sheri Block

October is Breast Cancer Awareness Month and the Toronto Professional Fire Fighters’ Association has teamed up with Princess Margaret Cancer Centre to raise awareness and funds.

Pink fire truck Princess Maggie has hit the streets of Toronto along with firefighters who are volunteering their time and collecting donations with pink boots. 

James Reed, Secretary-Treasurer with the Toronto Professional Fire Fighters’ Association, says they are proud to once again be a supporter of The Princess Margaret. To date, the program has raised $80,000 for cancer research.

“We’ve wrapped our pink truck and are excited to get out and start collecting donations,” says Reed. “We have people honking, stopping and waving and throwing money in the boot wherever we go. It’s exciting.”

(Members of Toronto Fire Services and The Princess Margaret Cancer Foundation pose for a photo with pink fire truck ‘Princess Maggie’ outside of Princess Margaret Cancer Centre)

Andy McDowell, charity chair for the local 3888 Union, says the campaign is so important because cancer affects everyone.

“Everybody I have met in the last 15 years knows somebody that has been touched by cancer and I think every nickel, everything you can give is going to help,” says McDowell, who is also a cancer survivor.

McDowell was treated at The Princess Margaret and is grateful for the excellent care he received.

“The care I got here was amazing, beyond anything I could have hoped for,” he says.

Follow Princess Maggie on Instagram to find out more about scheduled appearances for the truck and volunteer crews over the next few weeks, including outside of Toronto Maple Leafs games at Scotiabank Arena and following Come From Away shows at the Elgin Theatre.

You can also purchase a hat or socks from the online store and all proceeds will benefit Breast Cancer Research at The Princess Margaret.