Sony Canada Charitable Foundation

Tony Smith, Director at Sony Canada Charitable Foundation, gets to play Santa all year long as he fulfills the mandate of the Foundation to improve the lives of children, the environment and the community.
On Friday, November 21, he and colleague Ricardo Pacheco of the Consumer Products Group installed a brand new Sony Playstation 4 in the Princess Margaret Cancer Centre’s Magic Castle—including a flatscreen TV, movies, tablets, a stereo system, the latest headphones and games. The Magic Castle cares for over 1,000 children each year, while their parents are either receiving cancer treatment or supporting a friend or family member who is.
Alketa Kumbaro, the coordinator of services at the Magic Castle, explains, “This childcare service means the world to many of our patients and their families.  They have enough to worry about as they cope with cancer treatment, and they’re so grateful that their children can be well cared for at the cancer centre while they are receiving treatment.”
Tony and his team took the time to visit the Magic Castle prior to the installation to take measurements, and to work with Alketa to prepare for the arrival of their Playstation.
Alketa is delighted with this new addition to the Magic Castle. “Having a fantastic entertainment centre like the Playstation 4 will allow us to provide the children—many of whom visit us frequently while a parent is being cared for—with a wonderful attraction that I know they’ll look forward to interacting with. Thank you Sony Canada for such a generous gift to our Castle.”
The Magic Castle is located on the main level of the Princess Margaret Cancer Centre and provides care without charge for children up to age 12 who are registered with the service.  Hours of operation are from 9:00AM to 4:00PM Monday to Friday. The cancer centre is able to provide the services of the Magic Castle thanks to the generosity of donors to The Princess Margaret Cancer Foundation.