Alyssa Huggins joins the Foundation as Vice President, Brand & Integrated Marketing

Alyssa Huggins is joining our Foundation as Vice President, Brand & Integrated Marketing. Alyssa brings to PMCF more than 20 years of deep experience in brand and integrated marketing. Most recently, she was Vice President of Marketing for Pizza Pizza, where she headed up marketing for more than 750 restaurants and two brands across Canada.
Alyssa also has a distinguished agency-side background, notably at Cossette, who has been awarded Agency of the Year for the past 3 years. After beginning her career in account management and sales, she joined Cossette as an Account Director in 2007, and rose through the ranks to become Vice President, National Brand Leader. In 2014, after a two-year stint as Vice President of Retail at BIMM, she rejoined Cossette where she headed up the agency’s Chicago office as Managing Director. Shortly after launching, the agency gained prestigious recognition as one of Ad Age’s "Best Places to Work." Under her leadership, Cossette Chicago also had the highest employee engagement scores across all of Cossette’s international offices.
Alyssa has spent more than 16 years on the advertising agency side, leading top Canadian and global client businesses including: McDonald's, Coca-Cola, P&G, Dell, Mercedes-Benz, Bell, and many more. She has broad experience in the social profit space including with Ronald McDonald House Charities Global and RMHC Toronto, Pathways to Education, and Northwestern University Settlement House. 

Advertising Agencies. As a guest speaker, she has presented to marketing communications students at Northwestern University’s Medill School of Journalism, Media, & Integrated Marketing Communications and Seneca College.
Alyssa is passionate about the opportunity to apply her skills and experience at PMCF to help conquer cancer in our lifetime at The Princess Margaret. She will join The Princess Margaret Cancer Foundation on Tuesday August 6, 2019.