Participants ‘get their colour on’ at official Colour Your Hair to Conquer Cancer launch event


Blue, pink, red or rainbow, participants got their colour on at the official Colour Your Hair to Conquer Cancer launch April 4 at the Princess Margaret Cancer Research Tower. 
This bold new fundraising program, presented by Trade Secrets, will benefit the world-leading research being done at Princess Margaret Cancer Centre. Colour Your Hair to Conquer Cancer encourages Canadians to colour their hair this May and raise funds to help #ConquerCancer In Our Lifetime.

Jo-Ann McArthur, the President of Nourish Food Marketing in Toronto and a cancer survivor, spoke at the event about why it’s important to support such a worthwhile cause.

“I’m honoured to be involved in this exciting new fundraiser. It’s fun, it’s easy to participate and it’s a great excuse just to be a little wild and creative, even if it’s just temporary,” McArthur said. 

(Jo-Ann McArthur does an interview at the Colour Your Hair launch event)

McArthur is colouring her hair blue with gold streaks as a way to say thanks to The Princess Margaret, and she plans to reach out to her network for support.

“I’ll be challenging other advertising agency heads, as well as our vibrant food industry in the region, to join me in raising funds to continue the cutting-edge research, treatments and hope that The Princess Margaret offers to all. It’s an easy ask and I will be relentless in asking friends, family and colleagues to participate or donate.”

(Paolo D'Elia of Trade Secrets speaks at the launch event)

Paolo D’Elia, General Manager of Trade Secrets, also spoke about his experience being a two-time cancer survivor and why he wanted to be part of this exciting new program. 

“I wanted to get involved with Colour Your Hair to Conquer Cancer because I want other people to get involved as well. I have seen The Princess Margaret evolve over the past 12 years to become one of the greatest cancer centres on the planet,” said D’Elia. 

He’s encouraging all of his 600 staff members to get involved in the program and he’s going to encourage everyone else to do the same.

“Why do people get a tattoo? It’s a story. You can colour your hair temporarily or permanently, it’s about telling your story. Inspire people to ask you why your hair is green,” he said.

(Staff from The Princess Margaret Cancer Foundation show off their new brightly coloured 'dos)

To find out about how to get involved and how you can colour your hair to make a real difference in the work being done at The Princess Margaret visit