Mission, Vision & Values

Organizational Goals:

1. Build Canada’s most respected charitable foundation where people want to give, work and volunteer
2. Strengthen the impact of donor funds in the fight against cancer at Princess Margaret Cancer Centre and beyond
3. Develop and launch the largest fundraising campaign in our history to enable Future Care Now 

Four Areas of Focus to Achieve Our Goals:

1. Deliver operational efficiency through disciplined commitment to optimize the use of our resources in our fundraising efforts
2. Expand and lead within the GTA and beyond by refining our purpose, and clarifying a new case for support that will accelerate donor impact in the fight against cancer
3. Grow diversified programs through organic growth of existing programs and innovation of new ideas that will help us raise more money than ever before
4. Drive unparalleled impact by ensuring our fundraising projects are having the greatest impact on helping achieve our mission and vision

Foundational Capabilities:

Underpinning the strategy is our belief in the need to bolster organizational capabilities which strengthen the entire operation across four areas:

1. Management systems and processes
2. People and culture
3. Foundation governance and volunteer leadership
4. Technology and data