The Princess Margaret Cancer Foundation | UHN

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Building Movements, Not Brands

Building brands is dead.  Building movements is what it’s all about today, as Foundation President and CEO Paul Alofs explains.

Paul Alofs at 2017 R2CC
Seeds of Hope

Why would more than 5,000 cyclists come out for a weekend to ride and raise over $20.5 million for the Princess Margaret?  With 40% of Canadians being diagnosed with...

Ride to conquer cancer