Toronto Public Services support BREASTOBER Initiative, Pink Epaulette Program

The Princess Margaret Cancer Foundation is pleased to announce The 2nd annual Pink Epaulette program, an initiative that supports BREASTOBER. This exciting campaign was established by the Toronto Police Services and has since grown to include The Toronto Fire Services, Toronto Community Housing, Ontario Correctional Institutes, Hamilton Wentworth Detention Centre, Vanier and Maplehurst Detention Centre, Paragon, UHN and Laurier University Security have come together to support breast cancer research at The Princess Margaret. These groups have joined the Pink Epaulette Program to alter their official uniforms to include pink epaulette slip on’s for the month of October. 
“BREASTOBER is a great opportunity to highlight our world class breast cancer research, clinical and restoration programs. The support of the Toronto Police Services and all the public service groups will highlight the important work happening at Princess Margaret Cancer Centre.” said Paul Alofs, President and CEO of The Princess Margaret Cancer Foundation.
Please join us tomorrow for an official announcement of the launch of BREASTOBER and the pink epaulette program.
When:  Thursday, October 5, 11:00 a.m.
Where:  Media Gallery: Toronto Police Headquarters 40 College St.

Kenzie Broddy
The Princess Margaret Cancer Foundation
T: 416.946.4969
C: 647.637.6554
BREASTOBER is a fundraising and awareness initiative at The Princess Margaret Cancer Foundation to support the Breast Cancer Program at Princess Margaret Cancer Centre.

Breast cancer affects women and it affects men – but it also affects our families, our friends and our colleagues – every life matters.

One in 9 women in Canada will learn they have breast cancer in their lifetime. One in 9 will be treated at the Princess Margaret Cancer Centre.

The Breast Cancer Research Program at the Cancer Centre includes innovative and ground breaking research, the Gattuso Rapid Diagnostic Program, the Breast Reconstruction Program and the Survivorship Program. Additionally, we run nutritional seminars at our Ellicsr location.

Through early detection and intervention, women and men with breast cancer are living longer and healthier lives after diagnosis and treatment of breast cancer.  Your support is meaningful and it is making a difference.  For more information on how to get involved, please visit and follow our social networks:
Facebook, Twitter and Instagram  – BREASTOBER, @BREASTOBER #BREASTOBER