Going blue for #WINKDay

17/06/2016  |  Personal |  Posted by: Jasmin Husain

Every woman wants to look good and feel good about themselves. For those battling cancer, sometimes that fight can lead to a decrease in self-confidence, especially post-chemo. #WINKDay, in collaboration with Look Good, Feel Better (LGFB), aims to help boost the confidence of those touched by cancer.
This week, a group of professional makeup artists set up a booth at the Princess Margaret Cancer Centre as part of the 2nd annual #WINKDay. Women are given free blue eye shadow makeovers to raise funds for LGFB. The charity runs in 118 cancer centres and hospitals across Canada. It is estimated that each year about 10,000 women take part. Linda Cottell, Regional Manager of the LGFB program, says the colour blue signifies the “emotional side” of battling cancer.
Cancer treatments can result in hair loss, weight gain, weight loss and, for some, skin discoloration. The journey is breathtakingly exhausting, emotional and at times – despite the support of loved ones - it can also feel lonely.  That is why LGFB offers workshops to give women tips on how to look and feel better. As part of the make-over LGFB tweets a photo with the hashtag #WINKDay and $5 is donated by a corporate partner


Joyce Ioannou was among those enjoying some pampering at the Cancer Centre. She was in the midst of getting her make-up done when I got there. She told me she was about to undergo her last radiation treatment, and was excited to get home to her 2-month-old newborn. Joyce explained that the LGFB campaign is  meaningful to her, because she believes all women should be able to feel beautiful.
Joyce battled cancer while she was pregnant and, as a result, had her baby sooner than expected. Now, she’s a proud mom and has a whirlwind of stories to share about her cancer journey, one which I found inspiring. I also wanted to show my support, so I ended up getting my very own blue make-up make-over. If you didn’t get a chance to participate in #WINKDay, you can learn more about it on winkday.ca.  

If you are battling cancer and are looking for other feel good alternatives, here is something. The Princess Margaret Cancer Centre has a Wig Salon & Accessories Boutique which offers a large selection of wigs and hair alternatives to men, women and children with cancer. To learn more – CLICK HERE