Do Fundraising Events Need Celebrity Endorsement To Be Successful?

When an event is well planned, well promoted, serves the audience it has attracted, and always delivers on the value proposition that has been promised - the addition of a celebrity can be a "nice to have" feature, and may create some buzz factor - but their celebrity status alone may not be enough.

Posted by: Nick Taylor     0 Tags

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No Regular Joe

Joe Finley was no regular Joe.  Joe was treated at Princess Margaret for head and neck cancer and established the enormously successful Joe’s Team Sprint Triathlon which runs this Saturday on Lake Joseph in Muskoka.  

Posted by: Paul Alofs     Finley, Joe

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Ride Raison d'être: The 2015 Enbridge Ride to Conquer Cancer

Alison Salinas is in the middle of her cancer treatment. She has gone out of her way to spread the word of her campaign, #TealPower, to raise awareness and funds for Cervical Cancer in Canada. Steve Cohen, the team captain of “Steve’s CyclePaths”. Steve and his team have managed to raise over $4.5 million on the Ride in the past seven years. They both inspire. They...

Posted by: Steve Merker     0 Tags

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Cindy Leder's Journey to Conquer Cancer

"Life with Multiple Myeloma is a rollercoaster - the kind that takes you through the upside-down loops. The support of family, friends, Princess Margaret doctors, nurses, clinicians, fellow patients and the team at The Princess Margaret Cancer Foundation, always made us feel like giving up was never an option." Read Cindy Leder's story here...

Posted by: Kate Pettersen     0 Tags

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