Cause-Related Marketing

Cause-Related Marketing (CRM) enables a company to form a partnership with a charity or cause to achieve a point of difference within the marketplace.  Consumers are socially conscious and do care about how their purchases benefit or give back to a worthy cause. The desire from consumers to purchase from socially-responsible brands is growing.

Depending on the specific objectives of the brand or company, direct results from a CRM can include:

  • Brand enhancement
  • Penetration of a new product in a crowded marketplace
  • Increased sales
  • Increased philanthropic image amongst the community 
  • Expanded prospect market
  • Improved public relations
  • Enhanced employee morale and retention
  • Customer loyalty
  • Satisfied shareholders


Our first step when a business expresses interest in partnering with the Foundation is to arrange a time to meet and discuss your business objectives and strategic goals.

For more information on cause-related marketing, please contact:

Steve Merker
Vice President, Business Development
Phone: 416-946-2072
Email: steve.merker@thepmcf.ca