Making Joe’s dream a reality



Joe’s Team has become one of Canada’s most successful grassroots fundraising initiatives.  It began with Joe Finley’s dream of creating a fundraising triathlon/duathlon that allowed participants to achieve personal success while raising money to help conquer cancer.  The event began in 2007 and has been held at Lake Joseph in Muskoka each year.

Sadly, Joe lost his battle with cancer in October 2010, but his mission lives on thanks to his devoted wife, Cara, his children and close friends.  In eight years, the event has raised over $10.5 million for head and neck cancers, surpassing the goal of $10 million needed to establish the Joe Finley Centre for Head and Neck Cancer Research at Princess Margaret Cancer Centre.  It will be a hub for internationally recognized research and patient care.

This milestone will honour Joe’s sense of altruism, generosity and his compassionate spirit in perpetuity.

Funds raised to date have already enabled the ‘deep sequencing’ of over 300 head & neck cancer tumours to uncover the genetic mutations that appear most commonly and track the outcomes that the patients have experienced from various treatment approaches.