Under Armour Canada is powering The Princess Margaret’s Wellness and Exercise program

(L to R): Malka Greene, Senior Development Officer, The Princess Margaret Cancer Foundation;
Karen Adams, Senior Director, Strategic Initiatives, The Princess Margaret Cancer Foundation;
Jennifer Philp, Associate Marketing Manager,Under Armour Canada; 
Matthew Shearer, Vice President &Managing Director, Under Armour Canada.

Under Armour—the company that introduced the now-famous ColdGear® fabric for athletic clothing—launched the Power in Pink program over 12 years ago to encourage a dialogue among women about the importance of fighting breast cancer through a healthy and active lifestyle.  And, for every Power in Pink item purchased in-store or online, Under Armour donates a portion of the proceeds to organizations dedicated to the fight against breast cancer. 

Under Armour Canada recently made an incredibly generous donation of over $246,000, enabling The Princess Margaret to take the WE-CAN program (Wellness and Exercise for Cancer for Survivors) to the next level.  The leaders of the program are looking not only to support more patients at the cancer centre, but also to offer the program online through video, webinars, online fitness trackers and mobile applications.

Dr. Jennifer Jones is one of the leaders of the Survivorship Program, and she explains, “Data we have gathered shows that regular exercise can reduce the risk of breast cancer by close to 25 percent.  The WE-CAN program provides breast cancer survivors with safe, personalized exercise plans and wellness counseling while providing support and information about lifestyle choices for good breast health.”

“This donation from Under Armour Canada will allow us to extend the reach of the WE-CAN program beyond the walls of The Princess Margaret and build a focus on breast cancer prevention and wellness that could benefit all women,” says Dr. Daniel Santa Mina, Certified Exercise Physiologist and Cancer Exercise Specialist. “As well as additional exercise equipment, we plan to purchase video equipment which will allow cancer survivors to participate and experience the benefits of our program from their own home—whether home is in Newmarket or in Red Deer.”