Inside The PMCF

Tackling alarming cancer stats by asking "why not"

Over 40% of Canadians will be diagnosed with cancer in their lifetime plus a 40% increase in new cancer cases by the year 2030. That's 280,000 Canadians diagnosed annually 15 years from now from the current 200,000 diagnosed in 2015.

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RUSH DRUMS UP SUPPORT FOR THE PRINCESS MARGARET CANCER FOUNDATION

There aren’t many bands from Canada that you can consider iconic: the Guess Who, maybe. Blue Rodeo, The Tragically Hip. Maybe Arcade Fire. But no one can argue with the exalted status of Rush. Since their first album was released in 1974, the band has accumulated 24 gold albums, 14 platinum albums and three multi-platinum albums. They were inducted into the Canadian Music Hall of Fame in...

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“Why” is in Our DNA: New awareness-building marketing campaign

The question ‘why?’ inspires discovery, innovation, and is central to research. At the Princess Margaret Cancer Centre, ‘why’ is in our DNA. We're thrilled to announce the launch of a new marketing campaign called ‘Why is in our DNA.’ ‘Why’ have we embarked on such an ambitious campaign to elevate the...

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Report predicts new cancer cases to increase by 40%

The Canadian Cancer Society reported that there will be a major surge in new cancer cases for Canadians with a 40% increase in new cases projected in the next 15 years.  By the year 2030, it is estimated that there will be about 277,000 new cancer patients a year up from about 200,000 new cases in 2015.

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Why is in our DNA

For everyone involved in biomedical research and in discovering new methods of treating cancer patients, every day begins with Why?  These questions and thousands of other Why questions are a profound obsession at our research enterprise and in our clinical programs at the Princess Margaret. Read more here...

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