Inside The PMCF

“Why” is in Our DNA: New awareness-building marketing campaign

The question ‘why?’ inspires discovery, innovation, and is central to research. At the Princess Margaret Cancer Centre, ‘why’ is in our DNA. We're thrilled to announce the launch of a new marketing campaign called ‘Why is in our DNA.’ ‘Why’ have we embarked on such an ambitious campaign to elevate the...

Posted by: Kevin Shea     0 Tags Why Campaign

Report predicts new cancer cases to increase by 40%

The Canadian Cancer Society reported that there will be a major surge in new cancer cases for Canadians with a 40% increase in new cases projected in the next 15 years.  By the year 2030, it is estimated that there will be about 277,000 new cancer patients a year up from about 200,000 new cases in 2015.

Posted by: Paul Alofs     0 Tags The PMCF Cancer Research

Why is in our DNA

For everyone involved in biomedical research and in discovering new methods of treating cancer patients, every day begins with Why?  These questions and thousands of other Why questions are a profound obsession at our research enterprise and in our clinical programs at the Princess Margaret. Read more here...

Posted by: Paul Alofs     0 Tags Why Campaign

The Future of Cancer: Closer to a Cure

Dr. Craig Thompson is CEO of Sloan-Kettering in New York and recognized as one of the world’s most respected leaders in cancer care and research.  He is also known to us here at Princess Margaret as he has worked closely and partnered with our Dr. Tak Mak.  Read more about his vision of the future of cancer...

Posted by: Paul Alofs     0 Tags Future of Cancer

Digital Innovation in Healthcare

Influential technology analyst Toni Sacconaghi said Apple could sell 1 billion watches as the device becomes an indispensable device for monitoring our health.  Read more here...

Posted by: Paul Alofs     0 Tags iwatch
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