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Do Fundraising Events Need Celebrity Endorsement To Be Successful?

When an event is well planned, well promoted, serves the audience it has attracted, and always delivers on the value proposition that has been promised - the addition of a celebrity can be a "nice to have" feature, and may create some buzz factor - but their celebrity status alone may not be enough.

Posted by: Nick Taylor     0 Tags Celebrity Endorsement

The Kindness of Strangers

Karma is a wonderful thing.
To help with fundraising for Road Hockey to Conquer Cancer, one team happened upon a unique idea. They hold fundraising auctions using Facebook. At various times, they have auctioned off autographed photos of hockey players and books autographed by rock stars, and through the past four years, the team has raised over $50,000 for Personalized Cancer Medicine at...

Posted by: Kevin Shea     AYA, Cancer, Conquer, Hockey Shemar Charles

Celebrating International Day of Friendship with a Tribute to Danielle's Diamonds

I met Danielle (Dee) when we were in high school and I remember always looking up to her because she had so many friends and her birthday parties were the best (I would always look forward to her birthday months in advance!). Danielle went to school to be an esthetician and some of my favorite memories were days spent at her house chatting while she pampered me.

Posted by: Alexandra McCarthy     Day, Friendship, International  International Day of Friendship with a Tribute to Danielle's Diamonds

Dreaming of Your Own “Tour de France”

Like everyone who owns a bike, I have been watching that July tradition known as the Tour de France. Spectacular athletes climbing and racing through incredible countryside.  The Princess Margaret Ride to Conquer Cancer is my own Tour de France.  

Posted by: Paul Alofs     Cancer, Conquer, Ride Paul and the Ride

It was the hardest thing I’ve ever had to do

Randy Mellon's personal cancer journey started as many do with the words "I have cancer". She recounts her story of the moment in which she looked into the eyes of her two beautiful daughters and told them those words. 

Posted by: Karina Wong     Cancer, Journey, Personal Randy Mellon

It’s Personal – Who Are You Walking For

Cancer is a disease that changes lives, both of those diagnosed as well as family members, co-workers and friends of those who are diagnosed.  When we raise money and show support for those diagnosed with cancer, we almost always (ALWAYS) have a person or a group of people who we know in mind.  We are embarking on the all new Shoppers Drug Mart OneWalk to Conquer Cancer. 

Posted by: Paul Alofs     Cancer, Conquer, Drug, Mart, OneWalk, Shoppers Who Are You Walking For
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