TOUGH S.O.B. Campaign

09 July 2018

TOUGH S.O.B. Campaign Here's how it works:
Tough S.O.B. will  donate toques to the Princess Margaret Cancer Centre in Toronto where they are distributed to patients free of charge throughout the hospital. A Tough S.O.B. toque has the logo "Tough S.O.B." printed backwards - a powerful and private reminder to the wearer when looking in the mirror that he/she is a Tough S.O.B. The message is for the wearer only. To the rest of the world, the backwards logo is cryptic. 

So please consider giving the gift of strength by buying Tough S.O.B. clothing (t-shirts and toques) from our online store and/or making a donation.